Building your company’s social media presence takes time and effort, and it starts with a solid strategy that includes goals and measurements. However, even the best strategy can be undermined by common mistakes that you may not even realize you are making.Here are five of them.

Everyone likes free stuff, right? A proven method in boosting followers, social media contests are nothing new. However, the popular platforms and rules to follow are always changing, so it’s important to evaluate your options regularly. Here, we take a look at the leading social media site, Facebook, and the ever-growing new kid on the block, Pinterest.

YouTube has enabled Internet users to watch videos, TV shows, and movies anytime they want to. It has connected people around the world, launched careers of aspiring musicians or singers and witness current events around the world. Significantly, it also has created a new avenue for businesses to market their products or services wherein it reaches new target audience—the online users around the world.It allowed companies to use a medium that cost less than the usual expenses of putting an advertisement conventionally on TV, newspapers or billboards. There are numerous advantages of online marketing enabling businesses to buy YouTube views that can increase their revenues.

Mister Wong, a Germany-based social bookmarking service that was once on equal footing with Delicious, has been acquired by social media agency Ekaabo.Financial terms of the deal were not disclosed.The news comes on the heels of Ekaabo’s recent acquisition of YiGG, which was basically a German clone of Digg.Mister Wong, originally founded in 2006, was previously owned by Construktiv GmbH of Bremen and boasts over 1 million users globally according to its website, half of which are located in Germany. On a daily basis, Mister Wong sees 3,000 new bookmarks and 200 new members, according to a press release.

I was surprised and a little shocked after reading 10 Old SEO Methods You Need to Stop by Greg Habermann. The title is totally misleading as in the article he says do a Press Release if it is newsworthy but the title appears like one should stop doing PR completely. He proudly announces that his SEO strategies are Panda/Penguin safe. While going through his site I understand that their major business is Adwords, PPC and Social Media which are the best friends of Google. The most important reason behind punishing Ezinearticles or e-how by Google is the fear of losing their PPC market share to Content rich sites. Let us do a detailed analysis on the so called OLD SEO Methods.

Writing the great American novel? Penning the next transformative self-help book? If you’re in the midst of developing one of the more than one million books that are published every year, it’s time to start thinking about how you’re going to market your book … because in today’s publishing environment, it’s up to you to build and sustain momentum for your work.“Publishers launch many titles per year, and when a book is considered a new title, it is at the forefront of the minds of the marketing staff … but the slate of the next season’s titles is never far down on the publisher’s to-do list,” Darius Himes and Mary Virginia Swanson write in Publish Your Photography Book.Even when you do have the support of a publisher, their marketing efforts will likely be limited …

An iPhone and Android app called Slices is the latest attempt at developing a Twitter client that plugs some of the holes in Twitter’s official apps.Launched by OneLouder, which also developed the TweetCaster app, Slices claims to be “a better way to discover Twitter” by adding a layer of filtering tools and curation features to the social network.I’ve been using it today, and some of the features are really welcome, albeit familiar from TweetCaster. For example, the ability to temporarily “zip” specific users, hashtags and keywords to remove them from your stream; some neat search tools; and bookmarking for faster access to individual users’ tweets.It’s early days, but Slices looks like a contender as an alternative to Twitter’s own apps – or at least as a spur for Twitter to include some of these features in its own clients. The concern is that this kind of external innovation may not be long for this world.

Social media technologies have touched humanity in a primal way. You only need look at the adoption rates of Facebook and Twitter to realize that the web is indeed connecting human consciousness.At almost no cost we can connect with like minded tribes globally at scale and speed. We can share ideas and knowledge in words, images and with the virtual face to face technologies of online video that transcends time and place.Knowledge transfer is almost instantaneous. It is transforming humanity deeply at the personal and business levels.

33Across, a New York City-based startup at the intersection of two of the biggest trends in tech — Big Data and social marketing — just closed a round of financing led by Pelion Venture Partners. The transaction is valued at $13.1 million.33Across lays claim to the world’s “largest social and interest graph,” besting both Google and Facebook. The company’s technology platform leverages Big Data and predictive analytics to turn unstructured data, including social and search signals, into intelligence that marketers and publishers can use to better engage consumers and online audiences.”Big Data has the potential to transform digital marketing and publishing, and this capital infusion accelerates our position as the most trusted partner for the world’s largest advertisers and content owners,” said Eric Wheeler, CEO of 33Across. It’s a boastful claim, but not one without some merit.

Even though the popularity of social media marketing has grown in recent years, marketers are still unsure exactly how their efforts are helping businesses. New research found that the biggest problem marketing and advertising managers have with social media marketing is measuring the return on investment it provided their businesses. Overall, 40 percent of advertising and marketing executives polled said that measuring the return of social media marketing was the top challenge for social media initiatives. Just fewer than half that number, 19 percent, worried about finding the right people to carry out such campaigns. An additional 13 percent said that funding such efforts was their top problem. Even with marketing executives expressing doubt on how to measure the effectiveness of social media campaigns, gaining support for social media marketing was a challenge for just 10 percent of marketers. This shows the willingness of businesses to invest in marketing on social media even if concrete results are not available to quantify its effectiveness at this point.