AddThis today announced the integration of Social Sign In to its suite of social plug-ins, enabling users to log into a website using their existing social credentials from the three largest social networks - Google, Facebook, or Twitter. Social Sign In provides publishers with a simplified and lightweight method to take advantage of social identities within the social web’s most comprehensive sharing toolset.“Consumers increasingly want personalized content experiences but resist the inefficiencies and hassle of unique registrations at each site they visit. Social Sign In gives consumers a more interactive connection to the site while providing publishers with accurate authentication and demographic data,” said Charlie Reverte, Head of Publisher Products at AddThis. “Our goal is to use social infrastructure to strengthen the consumer-publisher connection by speeding up registration and sign-in with a secure, privacy-assured process.”AddThis’ Social Sign In delivers new competitive advantages to publishers, including the most lightweight, sign-in capability; the flexibility to host the technology on publishers’ own sites, allowing for access to customer information databases; and specialized access to content and tools. AddThis’ Social Sign In will now be available on more than 14 million domains, to support more than 1.3 billion users monthly.

There are plenty of reasons why you’d want Googlebot to recrawl your website ahead of schedule. Maybe you’ve cleaned up a malware attack that damaged your organic visibility and want a clean bill of health so rankings recover faster; or maybe you’ve implemented site-wide canonical tags to eliminate duplicate content and want these updates sorted out quickly; or you want to accelerate indexing for that brand new resources section on your site.To force recrawls, SEOs typically use tactics like resubmitting XML sitemaps, or using a free ping service like Seesmic Ping (formerly Ping.fm) or Ping-O-Matic to try and coax a crawl, or firing a bunch of social bookmarking links at the site. Trouble is, these tactics are pretty much hit or miss.Good news is, there’s a better, more reliable way to get Googlebot to recrawl your site ahead of your standard crawl rate, and it’s 100 percent Google-endorsed.

I was surprised and a little shocked after reading 10 Old SEO Methods You Need to Stop by Greg Habermann. The title is totally misleading as in the article he says do a Press Release if it is newsworthy but the title appears like one should stop doing PR completely. He proudly announces that his SEO strategies are Panda/Penguin safe. While going through his site I understand that their major business is Adwords, PPC and Social Media which are the best friends of Google. The most important reason behind punishing Ezinearticles or e-how by Google is the fear of losing their PPC market share to Content rich sites. Let us do a detailed analysis on the so called OLD SEO Methods.

Google announced today that it has acquired Wildfire, a startup with a viral marketing campaign platform and several offices stretching from Silicon Valley to Singapore.Google product management director Jason Miller explained on the official Google blog that the merger of Google and Wildfire will create “new opportunities for our clients to engage with people across all social services.”Wrote Miller: “The ultimate goal is better and fresher content, and more meaningful interactions. People today can make their voices heard in ways that were previously impossible, and Wildfire helps businesses uphold their end of the conversation (or spark a new one).”

Social media has radically transformed the way we search, buy, and consume content online. Facebook has not only taken advantage of this, it’s become the driving force behind the new social web. Google Wave, Google Buzz and Google+ were all Google Inc.’s way of trying to win this war against Facebook, but the company is still far behind.That’s because the current state of Google’s contribution is to act as the bottom feeder of social media, by collecting content from other social platforms, but doing little with it. Google’s biggest opportunity is to create a social ecosystem where content is created, distributed, marketed, attributed and measured. Here are five ways Google can do that, and secure its social future.

There are a number of, what the industry calls, “black hat” SEO techniques that companies (and even some SEO Consultants) may be tempted to practice so that they can try to push their rankings for target keywords to the top of the Google search results.Unfortunately there are still those SEO firms who guarantee their clients number one position on the first page of Google for target keywords, or maybe in some instances they are a little more cautious and don’t quite guarantee number one, but insist that they can get the client’s web pages onto the first page within a limited period of time.An SEO consultant’s responsibility is to apply the most ethical principles in an attempt to improve the client’s rankings on search results for their target keywords, in particular by overtaking their competitor’s rankings, without having to apply any black hat techniques.There is no guarantee that search engine optimisation can get you on the first page, especially when the keywords that you are targeting are extremely competitive, with many pages already being optimised extensively for these search terms across the web. Google has said that it can detect spam (i.e. where black hat SEO has been used to manipulate rankings on their search results) anywhere between a couple of days and up to six weeks. Should Google detect such spam, then it may penalize the page or alternatively drop it from its index entirely, depending on the severity of the “crime”.

Make room, Apple, Google and Amazon. One more major Internet player now has an app store.The Facebook App Center gives users a one-stop shop for Draw Something, Instagram, Pinterest and hundreds of other apps that run on the social-media mega-site.In all, the center, which began rolling out Friday to users in the United States, will open with about 600 apps available. And, for the first time, Facebook will be offering paid apps as well as free ones from the center.The center will be available on the Web and on Apple’s iOS and Google’s Android operating systems.

For ages, Google has encouraged people to build links in order to rank well. But in the wake of the Google Penguin Update, it’s become painfully clear to me how many people have failed to understand the inherent quality links part of that link building message. Consider this a wake-up call. Yes, you want links, but links that are hard to get, that take effort to obtain, that you’ve somehow earned, not “easy links.”Yesterday, at our SMX Advanced show, I went on a rant about this. All my frustration recently that so many seem so confused just bubbled out. You can listen to that at Websimple, if you like. Consider this article the tamer, more coherent version. But the core message is the same. You don’t want links. You want good links. And sadly, I think many people have completely lost track of what a good link is.

Google has acquired Meebo, a company that makes a toolbar that aggregates content from websites as well as displaying advertisements, the company said on Monday.

It’s been three and a half weeks since Google unleashed the wrath of Penguin upon the world, and if like me, you suffered at the wrath of what is usually considered a rather docile and friendly bird, you may be feeling some undue hostility towards Penguins right about now. Fear not I’m here today to give you a plan of action to get your site back on track to page 1!