When Digg launched Version 4 in August 2010, users weren’t happy about it. Some called it a revolt. As Kevin Rose said recently in a Reddit AMA, the company made some decisions during the rollout that “went against its core” to stave off declining traffic. As the story goes, it wasn’t long before the layoffs started and Rose (and other execs) resigned from the company.Betaworks acquired Digg in July and put its News.me team in charge of the site. Six weeks later, the new operators launched a complete overhaul of Digg. However, while interest in Digg had remained (a surprising amount, according to new CEO John Borthwick), the new site removed user access to old data, i.e. everything they’d ever posted to the old iterations of the site, like Diggs, comments, articles, etc.The new owners had focused on getting the new version up and operational (with less expensive infrastructure) instead, but they promised a rectification to the historic data problem in the near future.
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