May 2012
24 posts
7 tags
Looks Like Pinterest, Takes On Evernote: Clipboard... →
At first glance, you might mistake Clipboard, the impressively-backed web clipping service, for yet another Pinterest clone. But any similarities are only skin deep. Clipboard’s real rivals are things like Evernote’s web clipper, SpringPad, Delicious, Dropbox and Microsoft’s OneNote. That’s because, explains Clipboard CEO Gary Flake, Pinterest is about expressing an aspiration, but Clipboard is...
3 tags
Bitly redesign: 'bitmark' social bookmarking,... →
Welcome to the new Bitly. Today the URL shortener unveiled its major redesign with a focus on its social bookmarking features. Other updates include the ability to search for these bookmarks, beefed-up profiles, and the release of Bitly’s first iOS app (iTunes link). Unfortunately, the new design sacrifices the URL shortening experience to instead compel users to sign up.The impact of Bitly’s...
4 tags
Why Pinterest precursor Wists failed to become the... →
Pinterest may be the hot new social network on the web, but the idea behind the site isn’t exactly new — in fact, it dates back to at least 2006. Writing for GigaOM, Yelp co-founder David Galbraith has briefly detailed the history of Wists, a site he launched six years ago that is functionally quite similar to Pinterest. “I get too much credit for RSS and for Yelp,” Galbraith...
5 tags
Ladies and 'Gentlemint': The online battle for... →
Pinterest was the breakout star of 2011. It changed the way many thought about social media and online behavior. Mashable listed Pinterest’s gender breakdown as 68% female in February. As more users join Pinterest that number will likely close. Still, it leaves an obvious opportunity for a number of “man-ups” like Gentlemint, DudePins, Manteresting and Dartitup. Also, theCHIVE...
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Yahoo launches the first Pinterest-integrated... →
After a consistent stream of bad news from Yahoo’s executive offices, the fading giant search company has finally launched a big new development that takes on its core business challenge: staying relevant. The company on Thursday launched its own Web browser called Yahoo Axis.Axis is centered around searching, bookmarking, and content syncing across multiple devices. While Yahoo says Axis is...
3 tags
Does Social Media Marketing Really Work? →
From Twitter to Facebook, to Google+, to YouTube, to Foursquare and more, social media use is the hottest thing in marketing. But does it really work?Brands and businesses are certainly making a stronger push than ever on social media, which makes sense — that’s where the people are. Figuring out just how much social media marketing returns on investments of time and money, however, is harder to...
3 tags
Measuring Social Engagement: 3 Ways To Identify... →
Today’s internet users are bombarded with content. As a result, they are tuning out the noise and raising the bar on the content they choose to pay attention to.For social media marketers, this means that it is more important than ever to understand what content will resonate with target groups and which will fall flat. Without good ways to identify the content preferences of target groups, ...
11 tags
Greg Voakes: With Digg in Decline, 'Thruzt'... →
An ex-Digg user by the moniker of “Zetadog” has a crafty idea, proposing to create an alternative to the ever-decreasing popularity of social media bookmarking site Digg.com.His creation, called Thruzt, is tied in with the game of social media and networking. Where getting attention is up to your own creativity. The goal of Thruzt is to build up your network in order to attract...
5 tags
Hit By Google Penguin? A Plan Of Action To Get... →
It’s been three and a half weeks since Google unleashed the wrath of Penguin upon the world, and if like me, you suffered at the wrath of what is usually considered a rather docile and friendly bird, you may be feeling some undue hostility towards Penguins right about now. Fear not I’m here today to give you a plan of action to get your site back on track to page 1!
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How to get press for your startup with these... →
Your small business needs advertising if it wants to survive and grow. But because you don’t have a huge budget you have to find ways to get “free advertising.” One of your best bets is to get “free press.”Free press is a game changer, and fortunately the social media revolution has really made connecting with journalists a whole lot easier than it was in the past. There are so many tools and tips...
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Measuring Social Media Impact with Web Analytics →
Measuring the impact of social media on your bottom line is one of the most pressing challenges that marketers have when they first dive into their data. Without clear social media goals and KPIs, analysts find themselves spending hours in front of the screen scratching their heads and asking “where do I start?”Today, we will take a deep dive into our analytics reports and look at how we can slice...
5 tags
How Yahoo Killed Flickr and Lost the Internet →
Web startups are made out of two things: people and code. The people make the code, and the code makes the people rich. Code is like a poem; it has to follow certain structural requirements, and yet out of that structure can come art. But code is art that does something. It is the assembly of something brand new from nothing but an idea.This is the story of a wonderful idea. Something that had...
3 tags
5 Free and Easy Ways to Improve Your Business's... →
Even if most small businesses don’t understand search engine optimization (SEO), that doesn’t mean they can’t be helped by it. For those who don’t know SEO from their CEO, it is in essence a means of improving the ranking of your business in the Google search algorithm. This in turn, can help a business move up in Google’s search listing. Sonam Lama, CEO of Achieve Visibility, a SEO site...
14 tags
Bing to Intro New Social Sidebar to Search Results... →
In an effort to gain traction in the search engine space historically dominated by Google, Microsoft’s Bing search engine will soon integrate Facebook’s and Twitter’s social features into its search results. Unveiled Thursday, the changes mark a fundamental redesign in how Bing displays search results.Microsoft is counting on the new format to help Bing gain a significant share of the search...
3 tags
Why Social Media Is Important To Your SEO In 2012 →
You have heard it all before – Social media is an important element to your marketing strategy. You have heard it so many times in fact, that you are now blind and deaf to the topic. So Class of 2012 pay attention!I assume you are one of the following three groups regarding social media and its effect on SEO.You/your company:Use social media and understand its importance.Use social media and have...
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Pinterest: 5 Tips and Tricks to Help Grow Your... →
It’s quite likely that your customers (depending on the audience demographic) are addicted to it. While it may appear irrelevant for your business, I wouldn’t discount the social media darling quite yet.I’m referring to the Palo Alto-based social networking and visual bookmarking site, Pinterest. Co-founded by Ben Silberman, Paul Sciarra, and Evan Sharp, relatively unknown entrepreneurs (until...
3 tags
Brand Building and the Impact of Social Media →
When asked about brand building strategies, marketers in a recent Forrester survey said that search and social media were neck-and-neck. Search won by a nose thanks to business to business marketers who rated social media lower than business to consumer marketers. But overall, it’s clear that social media is having a big impact.Digging a little deeper we see that online video is hot with the B2B...
22 tags
Are Brands Wielding More Influence In Social Media... →
As one who has read, dissected and written about many a study regarding social media, brands and consumers, I can tell you I for one was quite surprised to see read the findings of a survey recently conducted by Market Force – a worldwide leader in customer intelligence solutions.In querying more than 12,000 consumers in the US and UK, they wanted to see how consumers engaged with varying...
4 tags
Like it or not, social media can win friends and... →
GOLDMAN Sachs is advertising for a “social media strategist”. The investment behemoth has 3,700 followers on @goldmansachs but hasn’t tweeted one dicky bird yet. That looks set to change, and staff are reportedly getting tutorials on how to best use Facebook for work, now that Goldman is a €400m investor there.If the multibillion earning ‘Vampire Squid’ is taking...
4 tags
50% of Fortune 1000 organizations to get a... →
According to analyst firm Gartner, the adoption of social applications by sales, marketing and customer service departments continues to grow rapidly but by the end of 2012.
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Hachi Combines LinkedIn, Facebook, Twitter &... →
OK, this is cool. A new networking utility called Hachi is taking some of the best functionality offered by LinkedIn (searching by name, company, title, etc. and seeing how you’re connected to other users), and is merging that with your social graphs from other services like Facebook, and soon Google contacts, Twitter and even your Outlook address book. That way, you can see who you know where –...
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Facebook Launches 'Action Links' To Interact With... →
Facebook introduced a new feature to Facebook Timeline that will allow people to perform new functions from stories that appear in their news feed, timeline or ticker. The new feature is being called “action links.”In the announcement, Facebook uses geo-locational social app Foursquare as an example. They say that when someone checks into a location using Foursquare and they share that...
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Who Still Uses Digg? The Social Bookmarking Site's... →
There are rumors floating around that the once popular bookmarking site Digg is being acquired by the Washington Post. TechCrunch reported that the staff has been acquired, but the site itself has not.Anthony Ha explains, “In other words, this is a talent acquisition, and in fact Digg properties, patents, and assets are still for sale.”So Digg staff will be heading over there to work...
6 tags
10 Great Bookmarking Tools for the Web →
There’s information all over the web. Consider the following scenario: you come across an enticing article, but you’ve got other things to do before you can get around to reading it. What do you do? Leave it open in your browser? Email the link to yourself? No, you use your favorite bookmarking tool so you can easily access it later when you have time. But what if you don’t have a favorite...
