Social content curation site Pinterest is one of the fastest movers in cyberspace over the last few months, rising quickly through the ranks to become a vital traffic driver for online retailers. Check out this infographic from Monetate to see why.
You may have dozens of apps on your phone and scores of websites bookmarked on your laptop, but that doesn’t mean you have all the latest tech tools at your fingertips.New mobile apps, services, social networks and other digital tools pop up so frequently that keeping up with them is a nearly impossible task. Just when you think you’re up to date, something newer and hipper comes along.But before you wave the white flag, let us help. Once again we have sorted through hundreds of new and emerging tech tools to bring you 50 of the most buzzworthy ones.
You know, every once in awhile it helps to go back to square one. Those of us who live in the social media bubble often talk so much about what is going on that we forget the basics and often feel that if we address the basics we aren’t doing anything new.But the fact of the matter is, the primary audience for my blog consists of small businesses owners and operators, many of whom have still not made the full leap into the online social world. Additionally, some of my readers are social media and communications consultants, and like me, their job is to help businesses make that leap.So as a reminder for me, and a checklist for you, here’s a quick rundown of perhaps the most important Social Media platforms that you and your business should be using as you seek to maintain relevance in an increasingly digitized world.
If you’ve been living under a social media rock recently, you might not have heard of Pinterest – a new social bookmarking site that emphasizes images. Users of the invite-only network “pin” images linked to web pages onto their own custom visual bulletin boards. Companies large and small have been figuring how to engage with the fast growing user base; Experian Hitwise reported that Pinterest has 40 times the number of visits than 6 months ago and more than 3 millions users.Right now certain brands are benefiting from the most engaged group of users – at least 60% of users are women around 25-44. This demographic has been a boon for companies like Whole Foods, Nordstrom, Martha Stewart, and Real Simple who focus on lifestyle trends, clothing and shopping. Users can follow brands’ and friends’ Boards which puts every new pin into that user’s stream.
One reason why solar companies don’t blog regularly—or at all—is that they believe that it can be a lot of effort for a small audience that may just happen upon the post. Wrong, wrong, wrong, in so many ways, wrong. People don’t happen upon blogs accidentally. Most often, you have to go to where your customers are first.First, let’s be clear that you do have to write useful information in every blog post. No matter what your solar product or service is, if all you’re doing is re-posting press releases and the occasional photo of your latest megawatt project or minor-watt project, these PR nuggets are typically not useful to customers. They’re either too formally written or too self-promotional, or both.But let’s assume you understand and practice the principals of great solar blog content, and you’ve now published it on your site. Excellent, but don’t kick up your feet just yet. Now you must actively distribute that content throughout social media land. Where? Here are the 10 most useful places to seed solar great solar content.
Twitter, the minimalist-format social network that claims to have 100 million users, has built its reputation around its simplicity. Members can post to the service only in text messages of 140 characters or less. They can include a link to another site, or to a photo or video. They can repost other users’ messages on their own pages. They can send each other equally spartan private messages. That’s about it — or so it seems.Look more closely, and you’ll find that Twitter has been augmented, by the company and by other Internet toolmakers, with a virtual appliance store of simple, utilitarian features, widgets and services that let users find interesting posts, create photo albums or search Twitter more efficiently. Yet unlike, say, Facebook or Microsoft Office, Twitter’s power tools are easy to find and easy to figure out.
Unified, a new enterprise marketing technology company, will today introduce what it calls a Social Operating Platform (SOP), designed for large brands and agencies who need better automation and management of paid and owned media campaigns. Unified’s approach is simple. Its SOP is a platform for managing advertising across different social channels, such as Twitter, Facebook, YouTube, LinkedIn, and open web social networks and mobile platforms. Here’s where it gets interesting: it goes far beyond just managing those programs.“Paid advertising is a feature of a much larger platform, and our Social Action Engine allows us to turn CPC/CPM marketplaces into CPA campaigns, allowing advertisers to buy engagement at scale,” said Dave Donohue, vice president of marketing for Unified.With so many social media management tools, one might ask, why is this innovative? This is a trick question. Unified is not another social media management tool. Unified has created an emerging new market within social business that addresses the gap where social media and social advertising intersect. In fact, while doing recent interviews for a feature on social media monitoring and measurement, one of the most common pains was the lack of streamlined communications, ROI quantification, and measurement for the impact and success of social advertising.
York, PA - Users of Pinterest create boards dedicated to certain topics — recipes, interior design, weddings, or books, for example — and then “pin” images there. Users can upload their own photos, pin items from around the web or repin posts from others.
Earlier this week, Google introduced Search Plus Your World, a set of new social search features that pull in content from a user’s Google+ circles. Search Plus Your World will start rolling out in the US over the next few days but should be available for other users around the world shortly thereafter.Amit Singhal, a Google Fellow, posted on the official Google blog that “our dream is to have technology enable everyone to experience the richness of all their information and people around them”. What this essentially translates into is that personal search will make it easier to find information, profiles and photos shared on Google+. Searching for specific people and interacting with them will become simpler, and the user’s world and experiences will also be accessed through Google’s search results.
When we think the contents of retweets, we think interesting articles, witty or funny comments and links. Usually when something is retweeted, we take a look at it before moving on to the next one. However, there is a extra benefit from being retweeted heavily, mainly that they will stick in the collective memory of users more and while it’s something that media outlets experience on a regular basis, due to their familiarity with the medium, other areas are catching up.One area that appears to be benefiting from the speed and reach of Twitter is scholarly work, as a new study found that heavily tweeted articles were eleven times more likely to be highly cited than less tweeted articles. The Journal of Medical Internet Research (JMIR) analysed a three year period and studied the impact Twitter, blogs and social bookmarking tools had on scholarly articles. They also attempted to see whether a metric could be specific enough to predict which articles would be highly cited or not.
This year, Teach For India, a fellowship programme, is looking for 450 fellows. For that they hope to attract 7,000 applications. The recruitment campaign has been on for the past few months and has exploited every kind of opportunity to make themselves known and get the word out about their positions.
By way of giving advice and/or comparing notes with other bloggers who use them, I thought last night I’d write some thoughts on some of the big social-networking sites: which ones I use, and which ones I get the most benefit from.First up, there’s my new account on Twitter. Yes, I resisted joining Twitter for a long time, and the thing that still bothers me most about it is the same thing that kept me from signing up originally: the 140-character limit makes it almost impossible to have a real conversation. That said, I’ve found Twitter unexpectedly useful in a different way: I find I’m often using it as a scratchpad - for bookmarking links to stories I want to write about, or for quickly jotting down ideas that work their way into posts later. And it’s far and away the best aggregator for rapidly-breaking news (as I found out during Skepticon IV, when I used it to keep abreast of the unfolding “Gelatogate” scandal).
Sponsor Post Years ago, I ran marketing for a professional services firm. As with all consulting firms, our demand-generation campaigns were based on thought leadership. But getting the content for those campaigns was a long and painful process. It was actually worse than pulling teeth because most of the time we […]
What is social media? Is it for me? What are the benefits and risks? Opinions regarding the use of social media vary, but there’s one fact we can’t deny, it has altered the way that many of us communicate with one another.Social media is best defined as an interactive communications medium, the key word being interactive. It promotes dialogue and encourages the exchange of ideas and opinions over the web and/or using mobile devices.A few years back email was the preferred communications medium; then along came Skype, IM (instant messaging) and texting, now there’s Facebook and Twitter.Social media is far more encompassing than many realise and includes sites such as blogs, social networking, wiki’s, social bookmarking, photo sharing, video sharing, geographical tracking, and others. The variety of options can be overwhelming and trying to keep on top of its evolution even more daunting.
The only area of business that seems to be recession-proof is social media. Industrial firms are battening down the hatches. Banks are tossing thousands of workers overboard. But Facebook is looking to raise $10 billion for a small fraction of its shares when it goes public in 2012.A recent conference in Madrid, put on by the Bankinter Foundation of Innovation, captured the enthusiasm. The assembled cyber-gurus argued that “social technologies” that allow people to broadcast their ideas (eg, Twitter), or form connections (eg, LinkedIn), are some of the most powerful ever devised. They can be supersized quickly, linked together easily and spread by customers. And they can be accessed from almost anywhere. Two billion people are already online. E-commerce sales are $8 trillion a year. So, the argument goes, this more “social” element to the internet is the next great revolution. Over-caffeinated cyber-champions talk of “empowerment” and “transparency”. But is all this as wonderful as it sounds? Or is it a new bubble in the making?
When it comes to enterprise social networking, IBM not only talks the talk, it walks the walk with its IBM Connections software.Among business-oriented social platform software vendors, IBM has been ranked No. 1 in worldwide market share in 2009 and 2010 by IDC. According to IDC, worldwide revenue for social-platform software was more than $500 million in 2010, representing growth of almost 32%. IDC expects the market opportunity for social platforms to grow by a factor of nearly 2 billion worldwide by 2014.I recently spoke with IBM’s Jeff Schick, VP for social business, about the cultural shift these huge numbers represent, as well as about the company’s own use of IBM Connections. The product includes profiles, communities, a blogging service, social bookmarking service, task management capabilities, a content library, and a wiki system. The latest edition of Connections, version 3, added moderation capabilities, an ideation blog, and a media gallery.
2011 was the year of growth, perseverance and blowback in which hundreds of companies launched and saw huge rounds of funding despite a defunct economy. For 2012, we are watching many startups as they grow, but we also have several legacy brands on our watch list as we hear rumors of big changes coming this year.The following 60 brands were narrowed down from hundreds of companies that we have covered at AGBeat that are vying for your attention this year, and all 60 are poised to dominate in 2012.
Pinterest, the very young startup has displayed tremendous growth in terms of its users and popularity over the past few months.The social bookmarking tool used to “pin” images found around the Web into categorized collections, or boards received $27 million in venture funds and saw its popularity exploding from 1.2 million users in August to over 4 million till date.