Yahoo has announced that it’s selling the social-bookmarking service Delicious to YouTube’s cofounders, Chad Hurley and Steve Chen, who plan to make it part of a new startup called AVOS. Delicious was one of the first startups to tap into social media and user-generated content, but it has languished for the past couple of years. Hurley and Chen say they’re going to support and improve Delicious, but they may have to work to remind people why social bookmarking is still relevant.When Delicious was launched in 2003, the site was a revelation. Born of the personal experience of analyst Joshua Schachter—who maintained a site called Memepool on which he collected interesting links—Delicious allowed users to publicly bookmark sites and add tags to describe them. The main function was to store this information and make it easy to retrieve. But it soon became clear that the real power of the site lay in its collective data.
Chad Hurley and Steve Chen, the brains behind YouTube, have acquired the social bookmarking site Delicious from Yahoo, a Yahoo spokeswoman confirmed.Delicious will become a part of Hurley and Chen’s new Internet company, AVOS, starting in July 2011. The company has been looking for someone to buy the service since December.Yahoo and AVOS promised that the transition will be seamless. Starting today, Delicious users can log in to the service and transfer their bookmarks to the new owners.“You’ll enjoy uninterrupted use of the service and will keep your account and all of your bookmarks when we make the transition,” Yahoo said in a statement.On a frequently asked questions page about the transition, Delicious promised that user names, passwords, profile information, bookmarks, and other content will transfer to the new company.
Social media offers small businesses an inexpensive, relatively friction-free way to accomplish different business functions, from generating new leads to getting input for new product development. Consequently, its not surprising that small businesses are rapidly moving to take advantage of it.How far along the social media curve is your business compared to your peers? We’ve picked some key data points from our recent joint SMB Group-CRM Essentials “2011 Small and Medium Business Social Business Study” to put together a quick quiz to help you benchmark your social media prowess.
Any social media campaign that doesn’t have measurement tools is doomed for failure. If you can’t measure your social media efforts, how will you know if you’re a success or failure?Luckily, popular social media products such as LinkedIn, Twitter, and Facebook have adapted analytics into their platforms. You are now able to measure your marketing efforts in each of these tools.
So, you have a social media presence. Perhaps you even have some tools in place to measure your team’s activity and interactions through social channels. That’s great! But how can you feed what you learn from social media interactions back into your team’s work effort?Social media needn’t be an end in itself. It’s one thing to “engage” and “lead thinking” in your social network. But social media really starts having a direct benefit when you can tap into the information it’s providing you and feed it back into your business, and your team.
In a web ruled by links social bookmarking should not be underestimated. A strong bookmark can provide a valuable link as well as citations to help boost your search engine rankings.What is Social Bookmarking?For those new to the world of social bookmarking it is a method for internet users to organise, store, manage and search for bookmarks of resources online. The bookmarks are usually public and often get indexed by search engines. The standard bookmark gives you the opportunity to leave a link back to your site (sometimes with anchor text) which will obviously help grow your link profile.Creating a BookmarkAs with any backlink the surrounding content is key to adding value. A strong bookmark will need a good description detailing what the page is about. Most social bookmarking services encourage users to organise their page with informal tags which can help theme the URL.
The very first thing that we did when we first set out to cobble together Splatforms.com was to throw up some text on the home page to get the party started. That same old text has been there ever since, and while we’ve always known that we have needed to do something better, we’ve also […]
Wal-Mart Stores, the world’s largest retailer, has agreed to buy Kosmix, a social media start-up focused on e-commerce, for an undisclosed sum, as valuations for social media companies like Groupon soar.“We are expanding our capabilities in today’s rapidly growing social commerce environment,” Eduardo Castro-Wright, vice chairman at Wal-Mart, said in the statement on Monday. “Social networking and mobile applications are increasingly becoming a part of our customers’ day-to-day lives globally, influencing how they think about shopping.”Kosmix, based in Mountain View, Calif., was founded in 2005 by Venky Harinarayan and Anand Rajaraman, and acts as a social media filter aggregating information by topic from Web sites, Twitter messages and other sources in real time — a potentially important new way to give shoppers information, and get it from them.
Yahoo posted that it will no longer be supporting Yahoo Buzz, starting April 21. Buzz was Yahoo’s answer to Digg and Reddit — a social bookmarking site that let users talk up interesting stories.The writing’s been on the wall for Yahoo Buzz since the company announced it was “sunsetting”several of its web apps, including MyBlogLog and Delicious, which Yahoo is trying to sell. Buzz was also on the leaked slide of apps being retired.
A recent survey by American Express OPEN found that 82% of small businesses in the United States are relying on word of mouth to acquire loyal customers and 44% of those surveyed currently use social media to help attract loyal customers. These findings leave little room to doubt that social media has come of age. The question for small businesses is no longer if or when to get active, but how to best leverage time and resources to get the most of their efforts.
Penn State researchers have claimed that updates on Twitter, Facebook, LinkedIn and other real-time content sites could be worth more than 30 million a day, or nearly 10.9 billion dollars a year, to advertisers.”Real-time content is particularly interesting because it’s a window into a person’s world at a particular moment in time,” said Jim Jansen, associate professor, information sciences and technology. “What we wanted to determine is if real-time search could be monetized.”Jansen defines real-time content as messages-usually about the size of a typical English sentence-and links to other forms of content that people post to social networks and online sites. Real-time search engines present a stream of this content based on keywords entered by users.The researchers examined six months of real-time search queries from the database of Collecta, a real-time search engine. Queries are words and phrases that people plug into search engines to find information.
Social media, in all of its forms, impacts our lives as consumers from the things we buy, to where we go, to what we like, and overall how we share this information with one another. Today, this influence is moving from the consumer realm into the workplace where almost 90 percent of B2B organizations are either maintaining or increasing their social media spending, according to HubSpot’s 2010 “The State of Inbound Marketing.” That’s an indication that more and more businesses are making their social media efforts a priority. So what is the key to success in social media? The answer lies in how social media is implemented and strategically integrated into the business.For organizations large and small, the choice to engage in social media is not a casual activity. Innovation and the ability to master social media technologies to be proactive are the keys to success in today’s business landscape. A 2009 McKinsey survey found that 69 percent of surveyed companies gained measurable business benefits – including product innovation, more effective marketing spend, better access to knowledge, lower cost, and higher revenues - from social media initiatives. Furthermore, B2B companies that spend half or more of their marketing and communications budget on social media activities experience a 60 percent lower cost-per-lead than those that focus on traditional activities, according to HubSpot’s report.
Facebook reportedly has signed a deal with Baidu (BIDU) to set up a social-networking web site in China. The news was reported by Sohu.com, citing unnamed employees at Baidu, and passed on by Bloomberg.The story notes that the arrangement follows recent meetings in China between Facebook CEO Mark Zuckerberg and Baidu CEO Robin Li. The new site would not be integrated with Facebook’s existing service, and a start date is “not confirmed.”Baidu isn’t commenting. Facebook said it is “currently studying and learning about China, as part of evaluating any possible approaches that could benefit our users, developers and advertisers.”
Yesterday we released the latest version of the *forms Local Agent, the component that processes all of your *forms and holds all of your credentials for the various sites to which the agent posts your *forms data. Version 1.1.4 resolves a number of existing tickets, and cleans up some other minor issues for which no […]
Our compilation of target sites and available Tasks continues to evolve. Recently, we have added support for VK, Identi.ca, Jaiku, Slashdot, Freelish.us, Xing, and a number of other target sites. We have also added even more sites for which we do not yet have any Tasks developed, so our total list of target web sites […]
Social networks have popped up all over the web. Businesses often think of the top four social networks — Facebook, Twitter, LinkedIn and MySpace — as the only game in town. But there are hundreds around the globe with millions of users who can be targeted via these networks by businesses.Some of these social networks are general interest, some are niche-lifestyle or interest-specific, and others are widely used internationally and have not yet grown in the United States. Businesses can take advantage of very specific markets and demographics by exploring these 76 social networks and targeting their users to grow their brands in new and exciting ways.All social networks listed below have a million users or more. Their statistics about membership or monthly traffic were collected from recent public news reports.
Social bookmarking is a method for Internet users to store, share, classify, and search Internet bookmarks. It is the practice of saving bookmarks to a Web site and tagging them with keywords. Bookmarking, on the other hand, is the practice of saving the address of a Web site you like to visit in the future on your personal computer. These days social bookmarking sites are taking the internet by storm because these sites involve a high level of social interaction which helps to spread the business messages or notices among large no of audiences. Adding bookmark sites link on your web site helps not only to increase site traffic but also boost conversion values.In social bookmarking, people create their own topics and lists for places on the Internet. Visitors to these sites can search for resources by keyword, person, or popularity and see the public bookmarks and tags. It is provided by services such as de.icio.us, Digg, and Technorati are fastest growing bookmark sites on internet today. It is particularly useful when collecting a set of resources that are to be shared with public. To set up a collection of bookmarks, firstly register with a social bookmark site which lets you create your own bookmarks as public or private. On the web site side, be sure to include the code snippets provided by social bookmarking sites that are allowing users to tag site easily.
The people from StatusNet have released freelish.us, intended to be a social bookmarking site to replace the almost dead del.icio.us. And I say intended because its more than that. Its actually a modified instance of the status.net microblogging software, so you can use it as you use identi.ca or twitter, but tags, links, images and videos get displayed differently than on the default versions, making it the perfect mix between microblogging and social bookmarking. You get all the benefits of the social and federated microblogging platform, like groups, tags and threaded conversations with your bookmarks.You can import bookmarks from del.icio.us and there’s a bookmarklet so you can save any site quickly from your browser. The best part, is that you can also use Emacs Identica-mode with Freelish.us to save your bookmarks from Emacs!
Last year, I was researching an upcoming vacation to Cape Town, South Africa.After a day of browsing, I discovered three possible hotels and two shark-diving companies, along with two blog posts detailing the best ways to spend a week in the area (which both included shark diving, by the way).Sure, I could have spent a few minutes copying and pasting all those links into an email and shared them with my husband. But instead, I took advantage of a social bookmarking service that made my links instantly sharable to anyone anywhere.