September 2012
1 post
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Kippt, Pinboard Help Digg Users Find New Home For... →
When Digg launched Version 4 in August 2010, users weren’t happy about it. Some called it a revolt. As Kevin Rose said recently in a Reddit AMA, the company made some decisions during the rollout that “went against its core” to stave off declining traffic. As the story goes, it wasn’t long before the layoffs started and Rose (and other execs) resigned from the company.Betaworks acquired Digg in...
August 2012
25 posts
7 tags
del.icio.us founder’s Tasty Labs launches Human.io... →
Joshua Schachter, who in a past life founded the social-bookmarking service delicious and sold it to Yahoo, has released Human.io, the newest offering from his startup, Tasty Labs. Last year, Tasty Labs launched Jig.com, a “market place for things people need.”What is Human.io? To me it appears to be a micro-task platform that uses mobile devices as a way to distribute and aggregate tasks....
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Five social media marketing mistakes →
Building your company’s social media presence takes time and effort, and it starts with a solid strategy that includes goals and measurements. However, even the best strategy can be undermined by common mistakes that you may not even realize you are making.Here are five of them.
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Pinterest or Facebook: Which is Best for Your... →
Everyone likes free stuff, right? A proven method in boosting followers, social media contests are nothing new. However, the popular platforms and rules to follow are always changing, so it’s important to evaluate your options regularly. Here, we take a look at the leading social media site, Facebook, and the ever-growing new kid on the block, Pinterest.
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Everyone Seems To Be Pinning For Pinterest →
It’s got the stylings of Martha Stewart, Tory Spelling’s preferred dwellings, the curiosities of our own Katie Couric, and, recently, Reese Witherspoon just could not stop gushing about it.”it’s just this incredible place with the most incredible crafty images ever,” Witherspoon beamed on Conan O’Brien’s show.It is the web start-up Pinterest and, simply put, there is a whole lot of interest...
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YouTube: One of The Latest Marketing Tools In... →
YouTube has enabled Internet users to watch videos, TV shows, and movies anytime they want to. It has connected people around the world, launched careers of aspiring musicians or singers and witness current events around the world. Significantly, it also has created a new avenue for businesses to market their products or services wherein it reaches new target audience—the online users around the...
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Reddit ET: Multi-featured Reddit client for... →
Reddit is one of the largest social bookmarking sites on the web. Despite its popularity among millions of users worldwide, it still lacks a dedicated client for Android devices. However, there are a bunch of third-party Reddit applications to fill in the gap. Fresh from the Google Play Store is Reddit ET Free, a third-party Reddit client that is packed with features and claims to be the most...
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Banjo Creates 'Pinterest for Location' With New... →
Location-based social networks such as Foursquare and Highlight are useful for gleaning information about people and places close by. But what if you wanted to tune into the online chatter of those attending a political rally in another state, or see photos being shared at a rock concert halfway around the world?That’s the idea behind Banjo, a startup founded in late 2010 to help smartphone users...
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How to Increase Your Search Rank Using Social... →
The rules of search have changed. In fact, they change on a daily basis. But never so dramatically has rank been uprooted since the explosion of social media. Social media sites, especially the power houses of Facebook, Twitter and LinkedIn, have become backlink central for affecting organic search results.Social media’s influence on driving business via the web is expected to surpass search...
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AddThis Introduces Social Sign In to Its Suite of... →
AddThis today announced the integration of Social Sign In to its suite of social plug-ins, enabling users to log into a website using their existing social credentials from the three largest social networks - Google, Facebook, or Twitter. Social Sign In provides publishers with a simplified and lightweight method to take advantage of social identities within the social web’s most comprehensive...
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Kippt Syncs Multiple Bookmarking Services →
The aim of Finnish startup Kippt is to improve the way people bookmark, save and organize online links. It is not alone. There are a large number of bookmarking services which offer variations on a similar theme. These include the likes of Instapaper, Pocket and Evernote.The difference is that Kippt is not attempting to be an alternative to these services, but to automatically save all your links...
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Five Biggest Infographic Mistakes Marketers Make →
It seems there is another marketing infographic hiding around every corner of the web, and it will probably fall well short of its potential.Instead of making information easier to consume, many infographics make it harder to understand the information they present or even outright mislead.Here are 5 of the biggest infographic mistakes marketers make with an example of each.
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Today in APIs: Diffbot’s New API is a Decoder Ring... →
Diffbot’s API uses visual learning robot to instantly identify page content that lies behind any URL. Telesocial releases an extension to their API. Plus: Facebook announces their upcoming World HACK tour, details on the TwilioCon 2012 Workshop Day and 16 new APIs.
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How To Approach Social Media Marketing With... →
So you don’t work for Nike and you don’t have a few million dollars sitting around to throw at a 30-second Super Bowl commercial…don’t worry, there’s still hope! Unfortunately, not every business out there has hundreds of employees and millions of dollars to spend on marketing and advertising. For small businesses and startups with limited resources, implementing the right strategies to grow your...
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Pinterest releases new iPad and Android apps →
A week after dropping its invite-only requirement and letting the masses sign up for accounts, social-bookmarking service Pinterest has made another expansion, this time to Android devices and the iPad.Pinterest is a visual bookmarking tool for collecting and organizing content you find online by theme, such as women’s hats, cake recipes, cat photos or motorcycles. Users mark, or...
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Social Publishing Startup Scribd Gets A Facelift:... →
Social publishing site Scribd has given itself a new look over the past month or so, with a new logo, a redesigned website, and an update to its iPhone app.CEO Trip Adler and his team gave me a quick tour of the new features last week. The website was previously dominated by your social feed, showing you the documents uploaded and read by other users that you’re following. Now the social feed has...
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How to Force Google to Recrawl Your Site →
There are plenty of reasons why you’d want Googlebot to recrawl your website ahead of schedule. Maybe you’ve cleaned up a malware attack that damaged your organic visibility and want a clean bill of health so rankings recover faster; or maybe you’ve implemented site-wide canonical tags to eliminate duplicate content and want these updates sorted out quickly; or you want to...
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QR codes gain popularity in social media marketing →
With the growth of smart phones and accompanying apps, quick-response codes are starting to fill an important social media marketing role, some avocado marketing agents say.
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Social Media Agency Ekaabo Buys Bookmarking Tool... →
Mister Wong, a Germany-based social bookmarking service that was once on equal footing with Delicious, has been acquired by social media agency Ekaabo.Financial terms of the deal were not disclosed.The news comes on the heels of Ekaabo’s recent acquisition of YiGG, which was basically a German clone of Digg.Mister Wong, originally founded in 2006, was previously owned by Construktiv GmbH of Bremen...
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2 OLD SEO Methods You SHOULD NOT STOP →
I was surprised and a little shocked after reading 10 Old SEO Methods You Need to Stop by Greg Habermann. The title is totally misleading as in the article he says do a Press Release if it is newsworthy but the title appears like one should stop doing PR completely. He proudly announces that his SEO strategies are Panda/Penguin safe. While going through his site I understand that their major...
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Social Media Expectations Should Influence... →
The rise of social media platforms like Facebook, Twitter and others means businesses run the risk of irritating customers, who are becoming used to the instant contact such platforms provide, if they don’t adequately respond to their requests and complaints, according to a report from IT research firm Gartner.By 2014, organizations refusing to participate in customer-based social media would face...
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101 Ways to Link Build in 2012 →
I don’t know about you, but nothing gets me more frustrated than seeing people online whine about how, “It’s sooooo hard to build links these days!”Really – if anything – the number of link building opportunities available today has only increased as new and different types of web properties have proliferated online!So if you’re one of those people on the link building fence, take a look at the...
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5 Low-Cost Social Media Marketing Strategies for... →
Writing the great American novel? Penning the next transformative self-help book? If you’re in the midst of developing one of the more than one million books that are published every year, it’s time to start thinking about how you’re going to market your book … because in today’s publishing environment, it’s up to you to build and sustain momentum for your work.“Publishers launch many titles...
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Social marketing a big deal? Google thinks so,... →
Google announced today that it has acquired Wildfire, a startup with a viral marketing campaign platform and several offices stretching from Silicon Valley to Singapore.Google product management director Jason Miller explained on the official Google blog that the merger of Google and Wildfire will create “new opportunities for our clients to engage with people across all social...
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Slices app shows that not all Twitter innovation... →
An iPhone and Android app called Slices is the latest attempt at developing a Twitter client that plugs some of the holes in Twitter’s official apps.Launched by OneLouder, which also developed the TweetCaster app, Slices claims to be “a better way to discover Twitter” by adding a layer of filtering tools and curation features to the social network.I’ve been using it today,...
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Digg is Back With New App and Site Re-Launch →
Social bookmarking website Digg launched the first version of its new site on Tuesday after going back into startup mode to rebuild the site from the bottom up. V1, for version 1, was built on “fresh code” and the team says they plan to build it out quickly.The new site features more images and stories selected by editors. It is free from ads and appears to have space for bigger stories.On July...
July 2012
22 posts
4 tags
Watch out Instapaper: Facebook is adding its own... →
Bookmarking services like Pocket and Instapaper better watch out, because Facebook is about to step on their toes.The social network is introducing its own answer to the services with “Save”, an update to its website and mobile apps that allows users to save interesting links for later reading, the Verge reports.The implementation of the feature is pretty simple: As with the current Share and Like...
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For future growth, Facebook focuses on mobile... →
Social networking major Facebook made waves few months back when it became the first American company to enter the stock market with a value of more than $100 billion. It is also looking at entering the smartphone business.
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10 Ways Social Media Technologies Are Adding Value... →
Social media technologies have touched humanity in a primal way. You only need look at the adoption rates of Facebook and Twitter to realize that the web is indeed connecting human consciousness.At almost no cost we can connect with like minded tribes globally at scale and speed. We can share ideas and knowledge in words, images and with the virtual face to face technologies of online video that...
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Bitly Announces Realtime, A Search Engine For... →
Today Bitly announced a new Bitly Labs project called Realtime, a service for finding the most clicked on Bitly links. Realtime, now in private beta, allows users to filter searches by social network, keyword, subject and more. For example, here are the results for a search for the keyword “startups” in technology on Twitter:As you can see, it’s not perfect yet (why is that article on hidden...
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Have A Blog? Here’s How To Get It Read →
It doesn’t matter what your business is, whether you offer online therapy sessions in NY or personalized pet accessories, you can use a blog build traffic to your main website while establishing your company as an authority in your industry.This can only be achieved, however, if your blog has readership. Read on to learn ways to increase your blog’s following.
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Big Data Is The Future Of Marketing →
In the last 12 months there have been $76 billion dollars in social business IPOs and more than $1.5 billion dollars in social business acquisitions. LinkedIn, Facebook, BazaarVoice, Radian 6, Vitrue, and Buddy Media are now all either part of large companies or have become well-funded public companies in their own right.Yet, with each major event the market finds itself doing some soul searching....
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Delicious makes drastic changes to its feature... →
As someone who saw Delicious’ stacks feature as its USP, I’m somewhat surprised at this. Delicious has decided to make changes to its core feature set, the most significant being the removal of “stacks,” a feature which let its users collaboratively create collections of links.Delicious will instead now revert back to its basic and original tagging feature, common to most social bookmarking sites...
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Big Data-Fueled Social Startup 33Across Raises $13... →
33Across, a New York City-based startup at the intersection of two of the biggest trends in tech — Big Data and social marketing — just closed a round of financing led by Pelion Venture Partners. The transaction is valued at $13.1 million.33Across lays claim to the world’s “largest social and interest graph,” besting both Google and Facebook. The company’s...
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How Marketers Can Use Reddit →
Reddit is a site characterized by an ultra-simple user interface that basically consists of links, thumbnail images, and a user policy that prizes anonymity and free speech. Still, Reddit’s potential is often overlooked by marketers.For those that are unacquainted, Reddit is a social content sharing and news aggregator site. Despite a user base that may initially seem to lean toward the geeky and...
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Is Facebook Toast? →
It’s been an “septimana horribilis” (horrible week) for social networking giant Facebook.First, Facebook got its keister handed to it by Google+in a customer satisfaction survey. Then another report showed that Facebook is bleeding users.This isn’t the end of the world for Facebook. There’s still hope for the company. But a radical shift is needed now to stop Facebook from declining...
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Barnes & Noble brings out Nook for Web, comes full... →
We’d say it’s about time. Although it’s almost two years late to the party, Barnes & Noble is responding to Amazon’s Kindle for the Web with Nook for Web. Much like its counterpart across the virtual aisle, the Nook web edition lets readers browse free samples and whole books entirely from a web browser while preserving the bookmarking and layout options we’ve...
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Facebook Acquires Spool Team for Mobile →
Facebook has acquired the team behind San Francisco start-up Spool in its latest talent acquisition aimed at getting better performance from its mobile business.Facebook will not acquire the company or its assets, a Facebook spokeswoman said. Spool makes free Google Android and Apple iOS apps for smartphones and tablets that let users save Internet articles and video that is viewable online or...
Quick Update
Just added support for Bo.lt on Splatforms.com
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Digg, Dugg, Done: Once mighty social network sells... →
Digg was once one of the top 25 Web sites in the U.S. That was in 2006. The once wildly popular social bookmark and networking site was just sold for a mere $500-thousand dollars to BetaWorks. How the mighty have fallen!While Matt Williams, Digg’s CEO, tried to put a good face on it, saying that “Digg has always been a site built by the community, for the community. Over the last few months,...
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What's Social Media Marketing's No. 1 Challenge? →
Even though the popularity of social media marketing has grown in recent years, marketers are still unsure exactly how their efforts are helping businesses. New research found that the biggest problem marketing and advertising managers have with social media marketing is measuring the return on investment it provided their businesses. Overall, 40 percent of advertising and marketing executives...
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Social Media Blitz Drives Week of Free Giveaways →
Folks with a mind to — and a stomach to — can consume a whole lot of free eats and drinks over the next few days. 7-Eleven doles out free Slurpees for its 85th birthday today. Chick-fil-A offers free meals to guests who come dressed as cows on Friday. Also Friday, Starbucks hands out its new Refreshers energy drink made from green coffee extract and fruit juice. And Saturday,...
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Bitly Announces $15M Round Led By Khosla Ventures →
Bitly just announced that it has raised $15 million in new funding led by Khosla Ventures.Back in May, The Verge reported that bitly was raising $20 million in new funding and preparing to launch a more consumer-oriented service. At the time, a company spokesperson said the story was “not based on any facts,” but the denial was worded in a vague enough way to leave the door open for future funding...
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Where to Turn for Quality Social Media Content →
How often have you heard that social media is just like a big networking event? I say this often because it’s the easiest way to convey the tone and style you need to adopt on social media.However, this doesn’t necessarily help you know what to say in your posts. And it certainly doesn’t change the fact that you are busy selling travel or running an agency, leaving you little time to find content...
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Will Marketing Muck Up Social Media? →
First, a brief history of mass media:There once was a Golden Age of Television. During that time, some pioneers of the new media talked about exposing everyday people to opera, theater and fine arts. They talked about proving the sort of information that could build a better-informed electorate.After a few years, the decision makers decided, ”Screw it. Let’s give the masses I Love Lucy and get...
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Social Media Marketing, Branding and SEO For 2012 →
Back in January we published a news article about preparing yourselves for social media marketing in 2012. Based on the statistics and our own experience we framed a social media marketing schedule and a strategy. We advised you to have active and regular presence in Facebook, Google plus, twitter and 10 more social media sites that you can pick based on your target audience. Maintenance of...
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6 Ways Google Can Secure its Social Future →
Social media has radically transformed the way we search, buy, and consume content online. Facebook has not only taken advantage of this, it’s become the driving force behind the new social web. Google Wave, Google Buzz and Google+ were all Google Inc.’s way of trying to win this war against Facebook, but the company is still far behind.That’s because the current state of Google’s contribution is...
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How Much Of Your Traffic “Should” Come From... →
Marketers often seek out benchmarks by which to measure the effectiveness of various marketing programs as well as their performance vs. industry competitors. In some cases, this information can be quite useful and enlightening, for example, when looking at average email open rates by industry.In other situations, however—such as when looking at what percentage of total website traffic should be...
June 2012
25 posts
4 tags
Social media and the value of friendship marketing →
No one really cares about your brand’s last status update. Your followers probably didn’t read your Tweet.At least, they weren’t that bothered until one of their friends ‘liked’ your status update and it appeared in their newsfeed. Or retweeted it and sent it to their own followers’ streams. In other words, what you have to say about your brand is often more valuable coming from someone else than...
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AddThis: Pinterest Is Bigger Than Google+ And... →
Pinterest sharing is now greater than Google+ and Tumblr according to new data from social bookmarking service AddThis.The data dovetails with earlier reports that marketers were giving up on Google+ in favor of Pinterest, with its shopping-friendly audience.Sharing to Pinterest is 6% greater than Tumblr and 7% greater than Google +1, AddThis said. The company’s data is drawn from 1.3...
