When Digg launched Version 4 in August 2010, users weren’t happy about it. Some called it a revolt. As Kevin Rose said recently in a Reddit AMA, the company made some decisions during the rollout that “went against its core” to stave off declining traffic. As the story goes, it wasn’t long before the layoffs started and Rose (and other execs) resigned from the company.Betaworks acquired Digg in July and put its News.me team in charge of the site. Six weeks later, the new operators launched a complete overhaul of Digg. However, while interest in Digg had remained (a surprising amount, according to new CEO John Borthwick), the new site removed user access to old data, i.e. everything they’d ever posted to the old iterations of the site, like Diggs, comments, articles, etc.The new owners had focused on getting the new version up and operational (with less expensive infrastructure) instead, but they promised a rectification to the historic data problem in the near future.
Joshua Schachter, who in a past life founded the social-bookmarking service delicious and sold it to Yahoo, has released Human.io, the newest offering from his startup, Tasty Labs. Last year, Tasty Labs launched Jig.com, a “market place for things people need.”What is Human.io? To me it appears to be a micro-task platform that uses mobile devices as a way to distribute and aggregate tasks. Schacter defines it as a platform for doing micro-tasks.
Building your company’s social media presence takes time and effort, and it starts with a solid strategy that includes goals and measurements. However, even the best strategy can be undermined by common mistakes that you may not even realize you are making.Here are five of them.
Everyone likes free stuff, right? A proven method in boosting followers, social media contests are nothing new. However, the popular platforms and rules to follow are always changing, so it’s important to evaluate your options regularly. Here, we take a look at the leading social media site, Facebook, and the ever-growing new kid on the block, Pinterest.
It’s got the stylings of Martha Stewart, Tory Spelling’s preferred dwellings, the curiosities of our own Katie Couric, and, recently, Reese Witherspoon just could not stop gushing about it.”it’s just this incredible place with the most incredible crafty images ever,” Witherspoon beamed on Conan O’Brien’s show.It is the web start-up Pinterest and, simply put, there is a whole lot of interest in the Pinterest.
YouTube has enabled Internet users to watch videos, TV shows, and movies anytime they want to. It has connected people around the world, launched careers of aspiring musicians or singers and witness current events around the world. Significantly, it also has created a new avenue for businesses to market their products or services wherein it reaches new target audience—the online users around the world.It allowed companies to use a medium that cost less than the usual expenses of putting an advertisement conventionally on TV, newspapers or billboards. There are numerous advantages of online marketing enabling businesses to buy YouTube views that can increase their revenues.
Reddit is one of the largest social bookmarking sites on the web. Despite its popularity among millions of users worldwide, it still lacks a dedicated client for Android devices. However, there are a bunch of third-party Reddit applications to fill in the gap. Fresh from the Google Play Store is Reddit ET Free, a third-party Reddit client that is packed with features and claims to be the most comprehensive application to give users the complete Reddit experience.Reddit ET sports ICS-inspired Holo-style menus, columns, dropdowns, and tabs. Also included in the package are several familiar Reddit features, such as threaded comments, a native browser, the up/down voting system, subscriptions, customization with themes, NSFW support, homescreen widgets, custom links, and text submissions.
Location-based social networks such as Foursquare and Highlight are useful for gleaning information about people and places close by. But what if you wanted to tune into the online chatter of those attending a political rally in another state, or see photos being shared at a rock concert halfway around the world?That’s the idea behind Banjo, a startup founded in late 2010 to help smartphone users view all the posts on Twitter, Facebook, Instagram and other social media sites that are tagged to one geographic location. With its flagship app now counting more than 2 million users, the company is launching a new program.Pin a Post, a free application that goes live in Apple and Google app stores today, lets users save social media posts emanating from a specific spot that they want to refer back to later.
The rules of search have changed. In fact, they change on a daily basis. But never so dramatically has rank been uprooted since the explosion of social media. Social media sites, especially the power houses of Facebook, Twitter and LinkedIn, have become backlink central for affecting organic search results.Social media’s influence on driving business via the web is expected to surpass search engine optimization (SEO) in 2013, according to eMarketer. Web marketers and PR professionals must pay attention to how social media affects search, and ultimately how it can change the rules of online visibility and (online) brand engagement.Prior to Facebook’s takeover of the online universe (800 million active users today), online visibility in natural search was a sum of several measurable components: SEO site compliance on site structure and meta tags/content, directory link submissions and qualified and relevant site/blog linking.
AddThis today announced the integration of Social Sign In to its suite of social plug-ins, enabling users to log into a website using their existing social credentials from the three largest social networks - Google, Facebook, or Twitter. Social Sign In provides publishers with a simplified and lightweight method to take advantage of social identities within the social web’s most comprehensive sharing toolset.“Consumers increasingly want personalized content experiences but resist the inefficiencies and hassle of unique registrations at each site they visit. Social Sign In gives consumers a more interactive connection to the site while providing publishers with accurate authentication and demographic data,” said Charlie Reverte, Head of Publisher Products at AddThis. “Our goal is to use social infrastructure to strengthen the consumer-publisher connection by speeding up registration and sign-in with a secure, privacy-assured process.”AddThis’ Social Sign In delivers new competitive advantages to publishers, including the most lightweight, sign-in capability; the flexibility to host the technology on publishers’ own sites, allowing for access to customer information databases; and specialized access to content and tools. AddThis’ Social Sign In will now be available on more than 14 million domains, to support more than 1.3 billion users monthly.
The aim of Finnish startup Kippt is to improve the way people bookmark, save and organize online links. It is not alone. There are a large number of bookmarking services which offer variations on a similar theme. These include the likes of Instapaper, Pocket and Evernote.The difference is that Kippt is not attempting to be an alternative to these services, but to automatically save all your links in one place where they are easy to search. Now it is rolling out its syncing services.
It seems there is another marketing infographic hiding around every corner of the web, and it will probably fall well short of its potential.Instead of making information easier to consume, many infographics make it harder to understand the information they present or even outright mislead.Here are 5 of the biggest infographic mistakes marketers make with an example of each.
Diffbot’s API uses visual learning robot to instantly identify page content that lies behind any URL. Telesocial releases an extension to their API. Plus: Facebook announces their upcoming World HACK tour, details on the TwilioCon 2012 Workshop Day and 16 new APIs.
So you don’t work for Nike and you don’t have a few million dollars sitting around to throw at a 30-second Super Bowl commercial…don’t worry, there’s still hope! Unfortunately, not every business out there has hundreds of employees and millions of dollars to spend on marketing and advertising. For small businesses and startups with limited resources, implementing the right strategies to grow your business can be a real challenge. Enter social media. Whether you’re targeting a B2b or B2C audience, social media marketing can greatly increase your online presence and eventually convert leads to sales.For any company, social media is a great place to connect with future customers and grow relationships. However, before your business plunges into every social site, here are a few important things to consider.
A week after dropping its invite-only requirement and letting the masses sign up for accounts, social-bookmarking service Pinterest has made another expansion, this time to Android devices and the iPad.Pinterest is a visual bookmarking tool for collecting and organizing content you find online by theme, such as women’s hats, cake recipes, cat photos or motorcycles. Users mark, or “pin,” sites they like and make carefully crafted collections that other people can view and share.Since it launched last year, Pinterest has only been available on the Web and through its popular iPhone app. As the company rolled out new features and expanded into additional languages, it has heard one request back from users: Make an Android app.
Social publishing site Scribd has given itself a new look over the past month or so, with a new logo, a redesigned website, and an update to its iPhone app.CEO Trip Adler and his team gave me a quick tour of the new features last week. The website was previously dominated by your social feed, showing you the documents uploaded and read by other users that you’re following. Now the social feed has been pushed off to the side, and in its place there’s a feed of “featured” content, which has been hand-picked by Scribd.The problem with the old layout, apparently, was the fact that the social feed can be pretty empty when you first sign up and haven’t found anyone to follow. Adler also says the site has lots of good content that “wasn’t getting surfaced enough.” With the new layout, Scribd can help ensure that the best content doesn’t get buried, while also giving new and casual users something interesting to read without their having to hunt for it.
There are plenty of reasons why you’d want Googlebot to recrawl your website ahead of schedule. Maybe you’ve cleaned up a malware attack that damaged your organic visibility and want a clean bill of health so rankings recover faster; or maybe you’ve implemented site-wide canonical tags to eliminate duplicate content and want these updates sorted out quickly; or you want to accelerate indexing for that brand new resources section on your site.To force recrawls, SEOs typically use tactics like resubmitting XML sitemaps, or using a free ping service like Seesmic Ping (formerly Ping.fm) or Ping-O-Matic to try and coax a crawl, or firing a bunch of social bookmarking links at the site. Trouble is, these tactics are pretty much hit or miss.Good news is, there’s a better, more reliable way to get Googlebot to recrawl your site ahead of your standard crawl rate, and it’s 100 percent Google-endorsed.
Mister Wong, a Germany-based social bookmarking service that was once on equal footing with Delicious, has been acquired by social media agency Ekaabo.Financial terms of the deal were not disclosed.The news comes on the heels of Ekaabo’s recent acquisition of YiGG, which was basically a German clone of Digg.Mister Wong, originally founded in 2006, was previously owned by Construktiv GmbH of Bremen and boasts over 1 million users globally according to its website, half of which are located in Germany. On a daily basis, Mister Wong sees 3,000 new bookmarks and 200 new members, according to a press release.
I was surprised and a little shocked after reading 10 Old SEO Methods You Need to Stop by Greg Habermann. The title is totally misleading as in the article he says do a Press Release if it is newsworthy but the title appears like one should stop doing PR completely. He proudly announces that his SEO strategies are Panda/Penguin safe. While going through his site I understand that their major business is Adwords, PPC and Social Media which are the best friends of Google. The most important reason behind punishing Ezinearticles or e-how by Google is the fear of losing their PPC market share to Content rich sites. Let us do a detailed analysis on the so called OLD SEO Methods.
The rise of social media platforms like Facebook, Twitter and others means businesses run the risk of irritating customers, who are becoming used to the instant contact such platforms provide, if they don’t adequately respond to their requests and complaints, according to a report from IT research firm Gartner.By 2014, organizations refusing to participate in customer-based social media would face the same level of wrath as those that ignore today’s basic expectation of responding to customer emails and phone calls, Gartner predicts.
I don’t know about you, but nothing gets me more frustrated than seeing people online whine about how, “It’s sooooo hard to build links these days!”Really – if anything – the number of link building opportunities available today has only increased as new and different types of web properties have proliferated online!So if you’re one of those people on the link building fence, take a look at the following list of 101 different link building techniques I’ve compiled. Surely, you’ll find something in there to get your creative juices flowing!
Writing the great American novel? Penning the next transformative self-help book? If you’re in the midst of developing one of the more than one million books that are published every year, it’s time to start thinking about how you’re going to market your book … because in today’s publishing environment, it’s up to you to build and sustain momentum for your work.“Publishers launch many titles per year, and when a book is considered a new title, it is at the forefront of the minds of the marketing staff … but the slate of the next season’s titles is never far down on the publisher’s to-do list,” Darius Himes and Mary Virginia Swanson write in Publish Your Photography Book.Even when you do have the support of a publisher, their marketing efforts will likely be limited …
Google announced today that it has acquired Wildfire, a startup with a viral marketing campaign platform and several offices stretching from Silicon Valley to Singapore.Google product management director Jason Miller explained on the official Google blog that the merger of Google and Wildfire will create “new opportunities for our clients to engage with people across all social services.”Wrote Miller: “The ultimate goal is better and fresher content, and more meaningful interactions. People today can make their voices heard in ways that were previously impossible, and Wildfire helps businesses uphold their end of the conversation (or spark a new one).”
An iPhone and Android app called Slices is the latest attempt at developing a Twitter client that plugs some of the holes in Twitter’s official apps.Launched by OneLouder, which also developed the TweetCaster app, Slices claims to be “a better way to discover Twitter” by adding a layer of filtering tools and curation features to the social network.I’ve been using it today, and some of the features are really welcome, albeit familiar from TweetCaster. For example, the ability to temporarily “zip” specific users, hashtags and keywords to remove them from your stream; some neat search tools; and bookmarking for faster access to individual users’ tweets.It’s early days, but Slices looks like a contender as an alternative to Twitter’s own apps – or at least as a spur for Twitter to include some of these features in its own clients. The concern is that this kind of external innovation may not be long for this world.
Social bookmarking website Digg launched the first version of its new site on Tuesday after going back into startup mode to rebuild the site from the bottom up. V1, for version 1, was built on “fresh code” and the team says they plan to build it out quickly.The new site features more images and stories selected by editors. It is free from ads and appears to have space for bigger stories.On July 20, Digg reverted into a startup again and began building the code with plans to officially launch a new site in six weeks. The revamp of the site will include new personalized recommendation features to make the site more relevant and social for users. Plus, new commenting features, continually enhanced mobile web capabilities and new data for users.
Bookmarking services like Pocket and Instapaper better watch out, because Facebook is about to step on their toes.The social network is introducing its own answer to the services with “Save”, an update to its website and mobile apps that allows users to save interesting links for later reading, the Verge reports.The implementation of the feature is pretty simple: As with the current Share and Like links, under each Facebook post will appear a link to save it. These saved links can then be accessed later, and will appear across all the user’s devices.
Social networking major Facebook made waves few months back when it became the first American company to enter the stock market with a value of more than $100 billion. It is also looking at entering the smartphone business.
Social media technologies have touched humanity in a primal way. You only need look at the adoption rates of Facebook and Twitter to realize that the web is indeed connecting human consciousness.At almost no cost we can connect with like minded tribes globally at scale and speed. We can share ideas and knowledge in words, images and with the virtual face to face technologies of online video that transcends time and place.Knowledge transfer is almost instantaneous. It is transforming humanity deeply at the personal and business levels.
Today Bitly announced a new Bitly Labs project called Realtime, a service for finding the most clicked on Bitly links. Realtime, now in private beta, allows users to filter searches by social network, keyword, subject and more. For example, here are the results for a search for the keyword “startups” in technology on Twitter:As you can see, it’s not perfect yet (why is that article on hidden Mountain Lion features being displayed on a search for startups?). But with Bitly’s traction in URL shortening, this could become the go to reference for trending articles and sites.
It doesn’t matter what your business is, whether you offer online therapy sessions in NY or personalized pet accessories, you can use a blog build traffic to your main website while establishing your company as an authority in your industry.This can only be achieved, however, if your blog has readership. Read on to learn ways to increase your blog’s following.
In the last 12 months there have been $76 billion dollars in social business IPOs and more than $1.5 billion dollars in social business acquisitions. LinkedIn, Facebook, BazaarVoice, Radian 6, Vitrue, and Buddy Media are now all either part of large companies or have become well-funded public companies in their own right.Yet, with each major event the market finds itself doing some soul searching. Doubts about either valuation or value creation hound every conversation, and despite the attention lavished upon social media by hundreds of millions of consumers and businesses alike there remains a debate: are we engaged in mass delusion or mass enlightenment?Personally, I have never felt more certain that the naysayers are 100% wrong. Here is why.
As someone who saw Delicious’ stacks feature as its USP, I’m somewhat surprised at this. Delicious has decided to make changes to its core feature set, the most significant being the removal of “stacks,” a feature which let its users collaboratively create collections of links.Delicious will instead now revert back to its basic and original tagging feature, common to most social bookmarking sites on the web. The reason isn’t clear but a note in the announcement email suggests another product by its parent company, AVOS, will give us a clue.
33Across, a New York City-based startup at the intersection of two of the biggest trends in tech — Big Data and social marketing — just closed a round of financing led by Pelion Venture Partners. The transaction is valued at $13.1 million.33Across lays claim to the world’s “largest social and interest graph,” besting both Google and Facebook. The company’s technology platform leverages Big Data and predictive analytics to turn unstructured data, including social and search signals, into intelligence that marketers and publishers can use to better engage consumers and online audiences.”Big Data has the potential to transform digital marketing and publishing, and this capital infusion accelerates our position as the most trusted partner for the world’s largest advertisers and content owners,” said Eric Wheeler, CEO of 33Across. It’s a boastful claim, but not one without some merit.
Reddit is a site characterized by an ultra-simple user interface that basically consists of links, thumbnail images, and a user policy that prizes anonymity and free speech. Still, Reddit’s potential is often overlooked by marketers.For those that are unacquainted, Reddit is a social content sharing and news aggregator site. Despite a user base that may initially seem to lean toward the geeky and liberal, Reddit is actually richly varied with thousands of user-created and moderated subreddits that focus on a diverse range of topics, from silly “AdviceAnimal” memes to highly technical scientific discussions.
It’s been an “septimana horribilis” (horrible week) for social networking giant Facebook.First, Facebook got its keister handed to it by Google+in a customer satisfaction survey. Then another report showed that Facebook is bleeding users.This isn’t the end of the world for Facebook. There’s still hope for the company. But a radical shift is needed now to stop Facebook from declining into irrelevancy.
We’d say it’s about time. Although it’s almost two years late to the party, Barnes & Noble is responding to Amazon’s Kindle for the Web with Nook for Web. Much like its counterpart across the virtual aisle, the Nook web edition lets readers browse free samples and whole books entirely from a web browser while preserving the bookmarking and layout options we’ve come to know and love. Social mavens will like the options to share over Facebook and Twitter without having to leave the page, and recommendations will pop up as you shop. There’s no highlights, however, so it won’t quite replace the Nook app on your iPad just yet. Nook for Web is already ready and waiting as part of Barnes & Noble’s online store, so those who can’t be bothered with native apps can get their fix immediately.
Facebook has acquired the team behind San Francisco start-up Spool in its latest talent acquisition aimed at getting better performance from its mobile business.Facebook will not acquire the company or its assets, a Facebook spokeswoman said. Spool makes free Google Android and Apple iOS apps for smartphones and tablets that let users save Internet articles and video that is viewable online or off, kind of like a DVR for the Internet. Spool said Saturday that those apps will be shut down. Financial terms of the deal were not disclosed.In an emailed statement, Facebook said, “The Spool team has deep expertise in mobile software development and a passion for making content easy to consume. We’re excited for the team to join and accelerate their vision at Facebook.”
Digg was once one of the top 25 Web sites in the U.S. That was in 2006. The once wildly popular social bookmark and networking site was just sold for a mere $500-thousand dollars to BetaWorks. How the mighty have fallen!While Matt Williams, Digg’s CEO, tried to put a good face on it, saying that “Digg has always been a site built by the community, for the community. Over the last few months, we’ve considered many options of where Digg could go, and frankly many of them could not live up to the reason Digg was invented in the first place — to discover the best stuff on the web. We wanted to find a way to take Digg back to its startup roots.” Well, maybe it has but the simple truth is that Digg had become a shadow of its former self and it’s fallen far behind such social bookmarking rivals as Reddit and Pinterest and can’t even be mentioned in the same breath anymore with the likes of Facebook or Twitter.
Even though the popularity of social media marketing has grown in recent years, marketers are still unsure exactly how their efforts are helping businesses. New research found that the biggest problem marketing and advertising managers have with social media marketing is measuring the return on investment it provided their businesses. Overall, 40 percent of advertising and marketing executives polled said that measuring the return of social media marketing was the top challenge for social media initiatives. Just fewer than half that number, 19 percent, worried about finding the right people to carry out such campaigns. An additional 13 percent said that funding such efforts was their top problem. Even with marketing executives expressing doubt on how to measure the effectiveness of social media campaigns, gaining support for social media marketing was a challenge for just 10 percent of marketers. This shows the willingness of businesses to invest in marketing on social media even if concrete results are not available to quantify its effectiveness at this point.
Folks with a mind to — and a stomach to — can consume a whole lot of free eats and drinks over the next few days. 7-Eleven doles out free Slurpees for its 85th birthday today. Chick-fil-A offers free meals to guests who come dressed as cows on Friday. Also Friday, Starbucks hands out its new Refreshers energy drink made from green coffee extract and fruit juice. And Saturday, Dippin’ Dots stores give out samples of new Dippin’ Dot Clusterz.Behind these promos: social media. Marketers are convinced that it’s the most effective way to get word out on promotions — especially for free stuff.
Bitly just announced that it has raised $15 million in new funding led by Khosla Ventures.Back in May, The Verge reported that bitly was raising $20 million in new funding and preparing to launch a more consumer-oriented service. At the time, a company spokesperson said the story was “not based on any facts,” but the denial was worded in a vague enough way to leave the door open for future funding news.And indeed, a couple of weeks later the company launched a big redesign that placed a bigger emphasis on social bookmarking. It led to a backlash from users who criticized the redesign for de-emphasizing link shortening (namely, the site’s original selling point). At the time, CEO Peter Stern told us that the criticism just came from “the vocal minority who are quick to complain about any change”.
How often have you heard that social media is just like a big networking event? I say this often because it’s the easiest way to convey the tone and style you need to adopt on social media.However, this doesn’t necessarily help you know what to say in your posts. And it certainly doesn’t change the fact that you are busy selling travel or running an agency, leaving you little time to find content to share via social media.So, where can you go for share-worthy content when you’re time-strapped or speechless? Let’s look at a few prime spots.
First, a brief history of mass media:There once was a Golden Age of Television. During that time, some pioneers of the new media talked about exposing everyday people to opera, theater and fine arts. They talked about proving the sort of information that could build a better-informed electorate.After a few years, the decision makers decided, ”Screw it. Let’s give the masses I Love Lucy and get rich selling cigarettes and detergent.”And now, a brief history of social media:There was once a Golden Age of social media, when people talked about the ability to find useful, interesting, valuable people to talk with all over the world. Businesses of all sizes discovered that there was great value in listening and engaging with customers and other relevant people. What had once been one-directional monologues became two-directional dialogs and most people saw that it was good.Then the marketers got their hands around the throat of social media strangling engagement and stuffing messages down its throat.
Back in January we published a news article about preparing yourselves for social media marketing in 2012. Based on the statistics and our own experience we framed a social media marketing schedule and a strategy. We advised you to have active and regular presence in Facebook, Google plus, twitter and 10 more social media sites that you can pick based on your target audience. Maintenance of Facebook, Google Plus and twitter with daily update posting was the top of the list back then. Now we are half way into 2012 and we have a new strategy to be added to the top of the list. This strategy is not a new concept but has been overlooked through all these years. It’s infographic promotion that we are talking about. The success of infographic promotion was proven back in 2010 when a case study reported the success of their infographic going viral and getting brand exposure through link backs from authority sites such as CNN and New York Times. We all know search engine algorithms and social media trends have changed a lot through 2010 to 2012 and so can the Infographics produce the same results today?
Social media has radically transformed the way we search, buy, and consume content online. Facebook has not only taken advantage of this, it’s become the driving force behind the new social web. Google Wave, Google Buzz and Google+ were all Google Inc.’s way of trying to win this war against Facebook, but the company is still far behind.That’s because the current state of Google’s contribution is to act as the bottom feeder of social media, by collecting content from other social platforms, but doing little with it. Google’s biggest opportunity is to create a social ecosystem where content is created, distributed, marketed, attributed and measured. Here are five ways Google can do that, and secure its social future.
Marketers often seek out benchmarks by which to measure the effectiveness of various marketing programs as well as their performance vs. industry competitors. In some cases, this information can be quite useful and enlightening, for example, when looking at average email open rates by industry.In other situations, however—such as when looking at what percentage of total website traffic should be driven by organic search—the answer is a clear but not helpful “it depends.”
No one really cares about your brand’s last status update. Your followers probably didn’t read your Tweet.At least, they weren’t that bothered until one of their friends ‘liked’ your status update and it appeared in their newsfeed. Or retweeted it and sent it to their own followers’ streams. In other words, what you have to say about your brand is often more valuable coming from someone else than from you.Mark Zuckerberg was quoted this week as saying that a trusted referral is the ‘holy grail’ of advertising. It comes in the wake of a $10m settlement for a lawsuit against Facebook’s right to feature user’s names to endorse a brand you may have once liked or shared.Despite a vociferous privacy backlash, these ‘sponsored stories’ are up to three times more effective than a standard Facebook ad, according to Facebook chief operating officer Sheryl Sandberg.
Pinterest sharing is now greater than Google+ and Tumblr according to new data from social bookmarking service AddThis.The data dovetails with earlier reports that marketers were giving up on Google+ in favor of Pinterest, with its shopping-friendly audience.Sharing to Pinterest is 6% greater than Tumblr and 7% greater than Google +1, AddThis said. The company’s data is drawn from 1.3 billion unique users monthly.The service also reported that referral traffic from Pinterest was 30% higher than from Twitter across its 14 million site network in the month of May.